Technology Marketing & Sales Consultants

Our Mission

At ROAR Marketing Concepts, LLC, we transform how small-to-mid-size technology innovation firms approach the marketing and sales functions to accelerate predictable, scalable, and repeatable revenue. ROAR’s solutions are both powerful and easy to use and they facilitate extraordinary revenue growth at every stage of the business development cycle.

As revenue growth engineers, the team at ROAR does the “heavy lifting” for clients by providing them a unique blend of results-oriented and technical experience to:

  • Conduct a thorough appraisal of a client’s existing revenue generation process
  • Diagnose, troubleshoot, and recommend a comprehensive corrective action strategy designed to achieve the client’s desired business goals
  • Implement the corrective action strategy

Our Solutions

Marketing & Sales Strategy Building Blocks

Develop Your Core Message

Develop Your Core Message

Your business’s messaging is the CORE of your business’s marketing strategy. It begins with two things: a clear understanding of YOU and YOUR CUSTOMER. The Core Message Creation process implemented by ROAR enables your business to systematically identify all of its selling points, rank them in importance, and develop a compelling message based on its core offerings. Questions That We Explore In Detail Include: What does your business do well? For what do you want your business to be known in the marketplace? Who benefits from the value that your business creates? What specific business ‘pains’ or obstacles does your…

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Communicate Your Message

Communicate Your Message

Once your core message has been developed, an integrated marketing communications strategy is needed to communicate your message to your target audience. The goal of this strategy should be to "integrate" the various communication vehicles (i.e. mix) into a coherent whole that serves as a holistic method for communicating a consistent message for your brand. Questions That ROAR Explores In Detail Include: Where is your customer’s “watering hole?" Where do they congregate? How and where does your customer get his/her information? Is your message consistent for each communication vehicle in terms of content, look, and feel? What is the most…

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Relate With Customers / Uncover Opportunities

Relate With Customers / Uncover Opportunities

You and your business need to earn your customer’s trust and respect before your customer decides to buy from you. Only then will you be able to identify opportunities where your business can uniquely address your customer’s business "pains." Along the way, you will offer value to your customer in exchange for permission to keep in touch with them. You don’t need to give all your value away... just enough to keep the interest level going. Some Examples Of "Value" That You Can Provide Your Customer Until They Are Ready To Buy Include: LinkedIn Introductions, Endorsements, Recommendations Product demos Face-to-Face…

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Develop A Sales Playbook

Develop A Sales Playbook

In order to sell successfully, your company should have a Sales Playbook that fully documents a sales process that enables your company to realize repeatable and predictable sales. The playbook is a means by which you can capture learned "best practices" and communicate them to your salespeople. Moreover, it concisely describes what your salespeople should do in different situations that they might encounter. Typical Components Of The Sales Playbook Include: An Introduction to Your Business and Sales Organization Sales Team Roles & Responsibilities Information About the Company’s Products/Services & Pricing An Overview of Your Company’s Sales Process and Planning Care…

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Move Toward Operational Excellence

Move Toward Operational Excellence

Getting the very best out of operational activities is vital for all companies, but especially so for those on the forefront of technical innovation. New technologies and engineering solutions need to be maximized and scarce talent must be stretched further to meet a demanding customer and marketplace. Midstream and downstream activities need to be optimized and, above all, time to market is critical. Operational excellence is no longer something to strive for – it is a “must have.” The team at ROAR will help your company develop a picture of realizable gains and then we’ll place you on an accelerated…

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Recent Blog Posts

Marketing News & Insights

The Unpleasant Truth About (the lack of a) Marketing Strategy, Part 1

The Unpleasant Truth About (the lack of a) Marketing Strategy, Part 1

Roar Marketing Concepts interviews David Baxter, Chief Pixel, at Big Pixel Ken Wood, ROAR Marketing Concepts Founder & CEO, recently sat down with David Baxter, Chief Pixel at Big Pixel.…

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Marketing Is A Symphony, Not A (Content Marketing) Solo

Marketing Is A Symphony, Not A (Content Marketing) Solo

By Susan Amey, Chief Marketing Strategist, ROAR Marketing Concepts, LLC If you read the marketing blogs and business press you may be relieved -- or alarmed, depending on your aptitudes…

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Where Does Brand Strategy Best Fit – Marketing or Operations?

Where Does Brand Strategy Best Fit – Marketing or Operations?

By Julian Bossong, SME Contributor to ROAR Marketing Concepts, LLC So where does brand strategy truly fit – Marketing or Operations? Tradition says the classic answer – Marketing of course.…

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