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Holocene Clean Energy Case Study - Solar Farm

Holocene Clean Energy

Holocene Clean Energy, headquartered in Raleigh,NC, selected ROAR as an energy industry partner for a portion of its outbound marketing strategy to reach and engage with existing and potential customers. The primary goal of the partnership was to create and…

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Smart Wires Case Study

Smart Wires, Inc.

ROAR Marketing Concepts was a key provider of strategic and technical marketing expertise to Smart Wires, Inc., a startup firm offering a unique AC transmission line control technology. In this engagement, ROAR developed the “Tower Router Value Stream Solutioning Initiative”…

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SAS Case Study


While employed as a Senior Account Executive at SAS Institute, ROAR founder Ken Wood drove strategic sales of SAS data analytics software solutions to investor-owned utilities (IOUs) and independent system operators (ISOs) within the electric utilities industry. Solution sets included…

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Power Analytics Case Study

Power Analytics Corporation

ROAR Marketing Concepts was selected by Power Analytics Corp. to create a comprehensive marketing and business plan for an enterprise-level, Smart Grid asset management software technology. Major plan elements included market analysis, pricing strategy, competitive landscape, product messaging and positioning,…

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Digital Switching Systems Case Study

Digital Switching Systems LLC

In his role as Vice-President & General Manager, ROAR founder Ken Wood supplied business development, engineering, and operations leadership to Digital Switching Systems LLC, a global power multiplexing technology subsidiary of DNA Group, Inc. He was able to build and…

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International Rectifier Case Study

International Rectifier

While serving as Director, IBM Global Accounts at International Rectifier, ROAR founder Ken Wood successfully led a global, top tier account sales team that captured and defended IBM power management semiconductor opportunities from initial design-in through final production. He developed…

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Eaton Case Study

Eaton Corporation

While serving as a Senior Product Marketing Manager at Eaton Corp., ROAR founder Ken Wood conceived and executed product marketing campaigns for a $130 million strategic power management business unit for global sales partners to capture key uninterruptible power system…

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Intersil Case Study

Intersil Corporation

In his role as Eastern Area Sales Director at Intersil Corp., ROAR founder Ken Wood directly managed the business development activities in Eastern North America (top revenue-producing area) for a newly transformed, programmable/mixed signal semiconductor subsidiary. In this position, he…

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NC State Case Study

North Carolina State University

Since 2009, ROAR founder Ken Wood has mentored graduate-level North Carolina State University engineering students taking BUS590 – Strategic Management Fundamentals. For their coursework, students taking this course are required to put together a comprehensive business plan for a product…

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