In his role as Vice-President & General Manager, ROAR founder Ken Wood supplied business development, engineering, and operations leadership to Digital Switching Systems LLC, a global power multiplexing technology subsidiary of DNA Group, Inc. He was able to build and lead a 25 member multi-cultural, cross-functional team to design, market, manufacture, and sell value-based, embedded-controller power management solutions. Ken managed the profit and loss (P&L), market entry strategies, product and business plans, sales channels, MARCOM initiatives, sales representative training and factory alignment.
- Ken and his team increased revenues by 42% annually at an average gross margin of 55% by successfully penetrating international marketplaces for company products and technology.
- Under Ken’s supervision the DSS team devised optimal feature sets for new solid-state power management products through focus group sessions with “first–adopter” customers which accounted for 25% of total revenue in first year of production. The team was recognized for outstanding coordination and alignment efforts.
- Ken and his team developed and executed value-based product marketing and branding strategies that increased DSS’s served available market (SAM) share by 30%.