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Eaton Corporation

While serving as a Senior Product Marketing Manager at Eaton Corp., ROAR founder Ken Wood conceived and executed product marketing campaigns for a $130 million strategic power management business unit for global sales partners to capture key uninterruptible power system (UPS) opportunities. He managed a technical marketing organization that included the activities of two application engineers. Ken also developed and demonstrated rapid proficiency in project management, product forecasting, and factory loading.

Key accomplishments:

  • Ken and his team won a rack-mount uninterruptible power system (UPS) purchase contract worth $7 million in incremental revenue at 45% gross margin at a Fortune 100 customer by successfully resolving all customer technical concerns/issues.
  • Ken earned the Eaton “President’s Award” in recognition for his technical contributions to a UPS product development effort that generated $2 million in incremental revenue at 45% gross margin in a four-month timeframe.


As a Senior Product Marketing Manager, Ken was a valued member of my marketing and sales team who made significant contributions and provided much-needed guidance on industry and customer trends, internal business strategy and sales enablement. Through his strong relationship building skills, Ken established a strong rapport with Eaton’s sales force and helped them to successfully communicate Eaton’s value proposition to new and existing customers. Through Ken’s efforts, specifically his ability to take complex technical details and develop a value proposition to meet our customer needs, our business unit was able to increase sales of uninterruptible power systems (UPS) by over 40 percent over a 3 year period.

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