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North Carolina State University

Since 2009, ROAR founder Ken Wood has mentored graduate-level North Carolina State University engineering students taking BUS590 – Strategic Management Fundamentals. For their coursework, students taking this course are required to put together a comprehensive business plan for a product or service to present to a group of mock investors. As a study group mentor, Ken has challenged course participants to develop a comprehensive marketing, sales, and operations strategy that successfully persuaded investors to provide the necessary funding.

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