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Power Analytics Corporation

ROAR Marketing Concepts was selected by Power Analytics Corp. to create a comprehensive marketing and business plan for an enterprise-level, Smart Grid asset management software technology. Major plan elements included market analysis, pricing strategy, competitive landscape, product messaging and positioning, revenue forecasts, and go-to-market strategy.

ROAR executed a business development strategy that targeted electrical power infrastructures for medium-size utility transmission and distribution networks, government/military installations, large commercial and industrial clusters, and academic institutions.

Power Analytics

Ken's market knowledge, leadership and guidance was extremely helpful in identifying and qualifying potential customers for the Paladin SmartGrid microgrid “master controller” technology. Ken and ROAR Marketing Concepts would be a valuable asset to any client organization that requires a results-oriented professional who stands behind the client’s direct and indirect teams and provides them with the necessary knowledge and tools to be successful.

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