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While employed as a Senior Account Executive at SAS Institute, ROAR founder Ken Wood drove strategic sales of SAS data analytics software solutions to investor-owned utilities (IOUs) and independent system operators (ISOs) within the electric utilities industry. Solution sets included energy portfolio optimization, transmission and distribution network optimization/analytics, customer intelligence, and Smart Grid data management.

Key accomplishment:

Ken was instrumental in identifying and aligning the key internal resources required to facilitate the negotiation and delivery process of a Dodd-Frank compliance reporting software solution worth $1.2M for a major Northeast-based investor-owned utility (IOU).


Ken delivered excellent coordinating services while we were exploring, defining, and intensely negotiating a Dodd-Frank early adopter solution with SAS. He was professional, courteous and patient through the many document revisions...I enjoyed working with him!

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