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Smart Wires, Inc.

ROAR Marketing Concepts was a key provider of strategic and technical marketing expertise to Smart Wires, Inc., a startup firm offering a unique AC transmission line control technology. In this engagement, ROAR developed the “Tower Router Value Stream Solutioning Initiative” which marketed the technology to potential utility clients in the following areas: Initial Engagement, Market Assessment, Product Positioning, Competitive Analysis, Key Milestones and Required Resources. ROAR’s direct contacts at Smart Wires were the CTO and VP, Product Development.

Smart Wires, Inc.

It was great to work with Ken Wood at ROAR Marketing Concepts. ROAR leveraged their in-depth knowledge of Flexible AC Transmission System (FACTS) devices to perform a comprehensive competitive benchmarking analysis for Smart Wires as part of its new product design and development activities. The analysis required significant effort in terms of industry research and data interpretation. As a result, ROAR was able to provide our team with valuable information that helped shape our core marketing strategy. Thanks for your efforts!!

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