Successful business owners understand and embrace the advantages of insight. They recognize the potential value of the tremendous amount of data they are collecting, creating, and curating and they’re looking to leverage deep analytics capabilities to translate that potential into real business results.
Moreover, marketing analytics is not simply a project with a nice deliverable that a business puts on a shelf. It is a continuous cycle of analyzing and understanding customer data to develop data-based models that improve business performance, focus on high-impact areas, and pose smart questions. Recent advances in data analysis tools and methods show that marketing analytics impacts every aspect of a business, from supply chain to customer experience and everything in between. It also provides the data-based knowledge business owners need to make informed marketing decisions that will grow revenue and profitability.
At ROAR Marketing Concepts, we transform our clients’ data into actionable information. Our experience tells us that the business decisions our clients make are only as good as the reasoning behind them, and solid reasoning depends on reliable data sets. For small and mid-size businesses (SMBs), this is especially the case, where employees wear many hats, processes are constantly changing, staying competitive is a moving target, and attracting customers is key.
To Meet That Demand, ROAR Is Proud To Offer Its Clients Data Analysis Capabilities In The Following Areas:
- Quick Data Summaries using Pivot Tables
- Estimating Demand Curves
- Pricing Strategies
- Revenue Management
- Predictive Analytics Using Linear and Logistic Regression
- Conjoint Analysis to determine the relative importance of various product attributes
- Marketing Decision Making in Uncertain Conditions using Monte Carlo simulations
- Optimal Marketing Mix for Customer Acquisition vs. Retention activities
- Calculating Customer Lifetime Value
- Market Segmentation
- Social Media Analytics
To deliver its results, ROAR has experience with and uses a wide variety of commonly available software packages to acquire data and conduct analysis, including MySQL, Tableau, Excel, and R.
Or, perhaps your business is new to data collection…no problem! ROAR can recommend and propose a set of measurements and metrics which will reflect your business vision and goals. The incorporation of these key performance indicators (KPIs) into your business will improve your marketing return-on-investment (ROI) and guide your activities to a desired outcome.
Let the ROAR team transform your data into meaningful information to grow your business!