You and your business need to earn your customer’s trust and respect before your customer decides to buy from you. Only then will you be able to identify opportunities where your business can uniquely address your customer’s business “pains.”
Along the way, you will offer value to your customer in exchange for permission to keep in touch with them. You don’t need to give all your value away… just enough to keep the interest level going.
Some Examples Of “Value” That You Can Provide Your Customer Until They Are Ready To Buy Include:
- LinkedIn Introductions, Endorsements, Recommendations
- Product demos
- Face-to-Face conversations
- Targeted Networking Meetings
- White Papers
- E-mail conversations
- Information surveys
- Being active on Twitter, Facebook, and LinkedIn
- Educate customers
- Demonstrate your expertise
- Provide case studies of past work
- Customer testimonials
Based on your unique business goals, the team at ROAR can develop a variety of content marketing pieces that will enable you to connect on a deeper level with your customer. Moreover, ROAR can recommend an optimal mix strategy that produces a results-oriented impact and significantly influences the customer’s buying behavior.